Matrix Amplify Color XL Shampoo

I already told you how much I love big hair, and Matrix Amplify Color XL Shampoo gets me one step closer. This shampoo delivers a one-two punch: it volumizes and protects color. A patented volumizing formula works to increase the thickness and diameter of the hair, and a UV filter helps block the sun's rays that can zap hair color.

It smells good, doesn't make hair feel sticky and most importantly, it does add volume!

I like to pair this shampoo up with Matrix Biolage Color Care Conditioner, because the texture isn't very heavy, and it still gives me soft hair.

Also, to achieve maximum volume, don't apply conditioner all the way up to your scalp--start at the ends and work the conditioner up until you're about 3 to 4 inches down from the scalp. Your natural oils will reach this part of the hair anyway, so it shouldn't dry out. Conditioning the roots will just thwart your attempts at adding volume.